All In To Vote

01. DESIGN CHALLENGE

Founded in 2016, the ALL IN Campus Democracy Challenge believes that higher education has a responsibility to prepare students to be active voters upon graduation.
With the addition of voting registration to existing processes such as orientation or classes, 'ALL IN' has proven to improve civic learning, political
engagement, and voter participation.

02. RESEARCH

With the initial design approaches, the goal was to cater to specific art styles and moods that Gen Z would find comforting or exciting.
To send a proper, encouraging message that would invoke a sense of empowerment and urgency.
So with the two ideations: The inspirations came down to Lo-Fi aesthetics, and dynamic, comic book imagery.

03: IDEATIONS

DESIGN 01: EXCITING URGENCY

A 16 x 9 looping animation that sparks an exciting and boisterous emotion within the viewer.
A good burst of dopamine that encourages one to get out and vote, for the promise of a better tomorrow.

DESIGN 02: WHOLESOME EMPOWERMENT

A 1 x 1 looping animation that has a simple, elegant use of text and simple geometric shapes that help establish a sense of calmness.
All the while supporting the viewer within the current moment, to rise up together and fight for the betterment of our future.

04: DEVELOPMENT

ANIMATION FIRST PASS

After the initial pass, the move was to lean further into the shattered glass look. To separate the initial sentence into a few powerful frames that take up the same general composition, all the while for the rough first pass; To not cut it off so suddenly, so as to make sure that it loops properly.